4Life keeps trending…should you promote it?

4Life Research USA markets products that are designed to improve a person’s immune system.

The outlook of the company looks quite good. Since the company was founded in 1998, it has expanded to over 50 countries worldwide. 4Life offers a wide selection of products, and even has a humanitarian branch of the company, indicating continued growth and genuine care for individuals.

Sign-up cost: $150

Global revenue: $250 million

The Good: Resources to understand products; happy employees; good customer service.

The Bad: High enrollment cost and low commission; has had a major lawsuit.

Google Trends
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Products

The 4Life website lists roughly 100 different health-related products. Some of its products are for general health, but with such a wide variety of products, many are geared towards a specific aspect of one’s health, such as eye health, heart health, immune system, weight management, etc.

The company’s core product is 4Life Transfer factor, which works to balance the immune system. This and similar products offered by 4Life work to strengthen the body. The company has gotten endorsements from several athletes who testify that the products help them to remain healthy and strong.

4Life has an in-house team of physicians and immune science experts involved in the research and development of its products. Having this team of experts adds credibility to the company’s long line of products.

However, some have questioned the true science behind the products and are not fully convinced that they work as advertised. Of course, there is no proof that the products don’t work, allowing one to give 4Life Research the benefit of the doubt.

Opportunity

At the heart of 4Life is the desire to help people improve both their health and their income. Thus, they invite people to not just use their products but to distribute them as well.

Like other multi-level marketing ventures, 4Life offers distributors the opportunity to buy their products at wholesale prices and then resell them for profit, giving them the chance to make more money but obviously taking on more risk.

If you believe in your skills as a salesperson and have time to dedicate to selling 4Life products, this is certainly a viable option, and there are plenty of tips out there to help you along the way . However, even purchasing products at wholesale could put you into a financial hole if you don’t sell them. There’s also the question of choosing which of the dozens of 4Life products you would choose to purchase and subsequently sell.

The other option as a distributor would be to sell on a commission basis. The commission made depends on the LP (life point) value of the products you sell. Distributors can earn up to 64% commission on sales, but like similar companies, getting to that point is not necessarily quick and easy.

Moving up the ranks among 4Life distributors, and ultimately reaching that 64% commission mark, requires recruiting others to the company. Those people, in turn, are encouraged to recruit others. This is in addition to simply convincing people to purchase 4Life products. Moving up the ladder means continuing to recruit other distributors who are able to sell products that add up to at least 100 LP per month.

This means that the people you recruit being able to sell is in many ways equally important to your ability to sell. This can certainly make it difficult to gain traction while moving up the company ladder and find a way to reach the bonuses and commission markers that make 4Life an appealing venture.

The Good

There’s a lot to like about 4Life, and it starts with the products. Obviously, there can be debate about the merits of their products, but finding a market that has an interest in health-conscious products should not be that difficult, so it’s a business that has room to grow. Also, the fact that 4Life has a wide array of products opens up a world of possibilities. There is also enough science behind the products to think there’s a chance that they are legitimate and can really improve one’s health.

The positive customer service reviews and positive reviews of 4Life from within the company also give the impression that it’s a good company with which to do business(1). On top of that, 4Life provides plenty of support to its distributors, which can be helpful to those who are inexperienced when it comes to sales or those who are venturing into multi-level marketing for the first time. This can make it easier to make the decision to join 4Life as a distributor if you’re on the fence about it.

Finally, if an A+ rating from the Better Business Bureau doesn’t inspire confidence in 4Life, nothing will. 4Life has done well to resolve customer complaints and comply with regulations, so there are no worries about getting involved with a rogue company. The fact that the company has been in business for nearly two decades and amassed profits of $250 million should confirm that 4Life is a quality company.

The Bad

Of course, with all the positives 4Life has, the skepticism about the products the company offers is enough to scare some people away. There also isn’t enough research to know if their products are safe for those in delicate conditions, most notably women who are pregnant or breastfeeding.

It is also good to keep in mind that some people will only use supplements for short periods of time, which can make it difficult to sustain business from the same customers, especially since it’s impossible to guarantee that the products make a significant difference in improving one’s health.

On top of those uncertainties, the startup cost of $150 is higher than comparable companies, which makes becoming a distributor a decision that should not be taken lightly. If you can rise to the top, the amount of money you can make is substantial, but getting off the ground with 4Life is far from a guarantee and something that will take a discernible amount of work and dedication, as success won’t come easy.

Recap

All things considered, 4Life is a solid and reliable multi-level marketing company to join. There is a significant market available for health supplements, and 4Life products have enough legitimacy and science behind them to convince reasonable people to give them a chance, even if there is some doubt to their validity. The company has survived since 1998 without being shut down by the FDA or being pushed out of business by competitors, so there’s plenty of reason to believe in their products, which is essential when signing up for an MLM.

There may be highs and lows along the way, but there’s reason to believe 4Life is here to stay and will continue to be a successful company. This is far from a sure thing, but if you believe in the products and are willing to make a commitment to selling them, this is a good opportunity for anyone who is interested in joining an established and proven company.

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