In addition to quality herbal products for health and beauty, the Sunrider name is now also attached to a hotel group called Sunworld Dynasty Group.
Dr. Tei-Fu Chen started the company in Utah and it has since expanded to a worldwide company.
Many awards decorate Dr. Tei-Fu Chen including an honorable mention as one of the top 25 notable Chinese-Americans by Forbes Asia.(1)
Sign-up cost: $200
Global Revenue: $700 million
The good: Sunrider International has a huge product line that reaches a wide audience – they’re one of the bigger herbal product multi level marketing companies.
The bad: Their products are over-priced for the average consumer and tend to be a hard sell for the distributor.
Sunrider manufactures products that can be categorized into these product lines:
- Herbal Food and Drinks
- Herbal Concentrates
- Weight Management & Active Lifestyle
- Skin Care
- Home Cleaning Products
The herbal food and drinks include the Fortune Delight and Calli which are teas, the Sunbar, Vitashake, and NuPlus are among a few others that are said to be good for naturally cleansing your system of toxins.
Some potent, concentrated herbal concoctions that the company sells include Veros, Bella, Sunrise, and Quinary. These concentrates are said to balance out your body if used regularly.
The weight management & active lifestyle formulas are another product line that promises results. In the line, you will find a “metabolism booster”, capsules for the sport enthusiast, and multi vitamins. These all come with a claim to help individuals regulate their weight and enhance their athletic performances.
The line of skin care items is extensive and covers every skin ailment under the sun. You will find beauty bars, eye creams, brightening serums, facial toners, and lifting cream as well as shampoo. These products are said to give you that spa-like experience and make you beautiful.
Cosmetics is a massive industry in the current market. Everyone wants perfect skin and if they don’t naturally have it, they turn to cosmetics for that refined look. Sunrider International makes more than 10% of their net income from the Color Cosmetics products each year. Between the foundation, blush, lip enhancements, and nail care, these products are highly sought after by consumers of Sunrider International.
With such successful products for your body, Sunrider International advanced into another appealing category for many consumers-household cleaning products. This product line includes laundry detergent, dish detergent, bleach, and even a vegetable wash that is entirely safe for consumers.
There is an ingredient list on the website with an educational explanation of the health advantages offered by key nutrients such as Carnitine, Cocoa Bean, Green Coffee Bean, and Arginine.
Over 415 products are offered by Sunrider International, all with the natural label to keep you and your family safe from toxins.
Sunrider International is a manufacturer of health, beauty, and household cleaning products. The opportunity lies in the distribution of these products. You can grow your distributions and sales commissions depending on how much time and energy you can devote to it. With this particular MLM company, you have such a wide range of products that it is much easier to find target audiences that are interested. Most MLM companies do not manufacture 100 types of products let alone 400. This will work to your advantage as a distributor.
With roughly 34 years of history, Sunrider International clearly has products that sell and are wanted by the consumer. Although we are not entirely cued in to what the ingredients are in the products, the labels say natural, appealing to many green consumers.
The founder of the company has a drive for the products he manufactures and he puts research and development to good use in the making of them.
The company has been issued many awards over the years including the BrandLaureate Award in 2010 and 2011, the HuaZun Awards in 2010 as well as the 2010 Asian Entrepreneur of the Year Overall Winner Award. The company also received the Silver Award from the Agri-Food and Vetrinary Authority.
In addition, the company makes philanthropic contributions to education, disaster relief, and health care around the world.
The red flag for most consumers is that Sunrider International is not accredited by the Better Business Bureau because it cannot conform to their regulations. The company has a tough time in particular with resolution of customer concerns, conformance to government laws and regulations, and explanation of practices used within the business.
Another suspicious past time is Sunrider’s run in with the federal government in 1995. The company was indicted on charges of tax evasion in the amount of $38 million owed to the government. In 1997 they were convicted of these crimes and the owner was sentenced to prison.
The startup fees are outrageously high in comparison to other MLM companies, making it a tough financial leap for some to afford.
Although there is no BBB rating for Sunrider but there is a Glassdoor rating of 2.3 out of 5 stars. This is not necessarily great considering most MLM companies have a significantly higher rating on Glassdoor. A mere 25% of employees would suggest working for Sunrider to a friend and only 37% of employees approve of the CEO, Tei-Fun Chen. These could account for the low rating.
Sunrider International produces a hefty amount of health, beauty, and house cleaning products on a worldwide level. The products are labeled as natural, appealing to the growing number of green consumers. The company has been successfully in business for roughly 34 years. They are not accredited with the BBB and have had a run in with the law in terms of tax evasion.
The owner and CEO Tei-Fun Chen is invested in the health and well being of people around the world. This is reflected not only in his products but also in his generous donations to UNICEF and other philanthropic groups.