DXN (also known as Daxen International) is a direct selling sales company that produces dietary supplements, health drinks and personal care products.
DXN was founded in 1993 by Dr. Lim Slow Jin in Malaysia, as a direct selling company. The company produces Ganoderma Lucidum and Ganoderma Mycelium, two species of mushrooms. DXN Pharmaceutical Sdn. Bhd is an integrated factory where the entire production procedure occurs, from cultivation, processing, packaging all the way to market.
Sign-up Cost: $43 for a membership kit.
Global Revenue: $780 Million
The Good: The company has been operating for over 20 years. In that time DXN has received 8 different awards and certificates, including the 2015 DSN Global 100, ranking at number 25.(1)
The Bad: The prices for the products are a little high, as they are unusual. Their website is horrendous.
DXN offers various dietary supplements, food and beverages and personal care products. These products offered are more unusual than the items you will find at your local pharmacy. The products are made using only natural ingredients. Most of the items on the list contain the Ganoderma Lucidum and Mycelium combined with other ingredients.
Dietary Supplements: There are currently 7 items on this list, Reishi Gano, Ganocelium, Spirulina Herbal, Spirulina Cereal, Zhi Mints, Cordyceps and Cordyceps Cereal. These products are used to support the health and immune system in various ways.
Food and Beverage: Here you will find different varieties of coffees, teas, hot chocolate and fermented fruit juices. All of these items are to aid and support the body’s over all health.
Personal Care: The personal care products contain Ganoderma extracts combined with other natural ingredients to create, dental hygiene products, hair care items, make-up, oils and much more.
The product prices range from $12 for a bottle of baby oil, up to $125 for a few of the supplements. The capsules can be purchased in quantities of either 30, 90 or 360, tablets are only offered in 500 and sachets come in amounts of 20.
DXN offers distributors an energy saving plan with an upward compression mechanism. There is a high percentage of bonus payout with worldwide profit sharing and overriding. Independent distributors are rewarded for the expansion up to 5 generations.
The flexibility network offers a fair down line plan that can overtake the up line after they break away. The goals for achievement are low target for promotion with low monthly maintenance for bonuses. DXN also offers its associates a retirement plan for high rank distributors. There are currently 14 ranks for promotion which provides more recognition for the distributors. The company also has 2 travel seminar incentives for different categories and lower level distributors.
There are distributor tools ( booklets) that come in the format of PDF files. The booklets consist of, 10C Power Point Presentations, Business Plans- including policies and procedures, Distributor Application Forms, Product Price List and Distributor Website Regulations.
The company’s outlook remains positive, even after over 20 years in the business. The global revenue remains at an all time high coming in at over $700 Million. DXN has a total of 8 awards and certificates:
- ISO 14001 International Standard – For environmental management system, fortifying DXN’s dedication to environment protection and conservation.
- Therapeutic Goods Administration Certificate.
- ISO 9002 – Awarded by Lloyd Register Quality Assurance for it’s ability to follow procedures.
- Direct Selling Associate Award of Malaysia – A symbol of quality and excellence.
- Halal Certificate of Authenticity
- DSN Global Top Selling Companies of The World – Ranking #25 in 2015
- Industry Excellence Award 2012
- Tathagat International Excellence Award 2012
DXN provides independent distributors with a true business opportunity, they make it easier to excel and receive higher rankings. This is also one of the few MLM companies that provides high ranking distributors a retirement plan.
The website could use some updates and a little more in depth information for future distributors, as well as, customers. There are no product prices available on the DXN website, you have to go in search of that information outside of the site. The product prices are a little high, a bottle of baby oil runs at an even $12. The website also lacks the full list of items available.
With over 20 years of service worldwide and 8 different awards and certificates the company continues to be successful. Their global revenue is extremely high at $780 Million. The products are a little high priced but the products they distribute are considered rare and unique.
The Ganoderma Lucidum and Ganoderma Mycelium have been gaining more and more recognition over the last decade. The fact that a doctor runs the business and is there to make sure things run smoothly provide a sense of safety and security for customers and distributors alike. The number of people that are becoming more health conscious and are looking for natural products is increasing creating an even better outlook for the company’s future.
There is opportunity for independent distributors to become highly successful and to generate an actual income with the company. One of the very few MLM network marketing companies that offers its distributors a retirement plan has many people signing up. Distributors are provided the training, tools and experience that can take them far. Having 14 rankings leaves more room for associates to generate an income without having to have 2 jobs. In 2010 DXN had over 4 million distributors in over 153 countries worldwide.
The products are all natural with each and every one of them containing some sort of health and wellness benefit, even the make-up. At the moment the official website does not show the full list of products available or the pricing, but it does provide in depth information to the company, the products, the founder and the benefits that each item contains. Although their main products are supplements, personal care and food & beverage items they also provide household products, water treatment systems, skin care products and cosmetics.
The Reishi Mushrooms are one of the main ingredients in almost all of the items, but the company also cultivates any of the other ingredients that are used in the production. Anything used by the company is cultivated, processed and distributed by DXN so that actually cuts costs saving customers more money.