Is Damsel in Defense empowering women or taking their money?

Who run the world? Girls!

From Buffy the Vampire Slayer and Lara Croft to Beyonce, women have been running it for a while now…and now they’re armed.

Women’s self-defense is more popular now than ever and that’s exactly what Damsel in Defense is all about. Does this mean I’m involved?

This video explains everything:

jQLeadBrite(“#leadplayer_video_element_57FD80A443163”).leadplayer(false, “{"ga":false,"overlay":true,"powered_by":false,"powered_by_link":"http:\/\/www.leadplayer.com\/","color1":"#F5BB0C","color2":"#1798CD","color3":"#F5BB0C","txt_submit":"SUBMIT","txt_play":"PLAY","txt_eml":"Your Email Address","txt_name":"Your Name","txt_invalid_eml":"Please enter a valid email","txt_invalid_name":"Please enter your name","lp_source":"WP Plugin 1.4.1.9 ","id":"57FD80A443163","width":640,"height":360,"thumbnail":"","title":"Squeeze","description":"","autoplay":false,"show_timeline":false,"enable_hd":false,"opt":{"time":"end","text1":"Schedule a call","text2":"(only if you're serious)","url":"http:\/\/www.meetme.so\/page","skip":{"text":"skip this step"},"form_provider":"aweber","form_html":"&lt;!-- AWeber Web Form Generator 3.0.1 --&gt;&lt;style type=&quot;text\/css&quot;&gt;#af-form-985600487 .af-body .af-textWrap{width:98%;display:block;float:none;}#af-form-985600487 .af-body a{color:#CCCCCC;text-decoration:underline;font-style:normal;font-weight:normal;}#af-form-985600487 .af-body input.text, #af-form-985600487 .af-body textarea{background-color:#FFFFFF;border-color:#D9D9D9;border-width:1px;border-style:solid;color:#C7C7C7;text-decoration:none;font-style:normal;font-weight:normal;font-size:24px;font-family:Trebuchet MS, sans-serif;}#af-form-985600487 .af-body input.text:focus, #af-form-985600487 .af-body textarea:focus{background-color:#FFFAD6;border-color:#030303;border-width:1px;border-style:solid;}#af-form-985600487 .af-body label.previewLabel{display:block;float:none;text-align:left;width:auto;color:#CCCCCC;text-decoration:none;font-style:normal;font-weight:normal;font-size:24px;font-family:Helvetica, sans-serif;}#af-form-985600487 .af-body{padding-bottom:15px;padding-top:15px;background-repeat:no-repeat;background-position:inherit;background-image:none;color:#CCCCCC;font-size:11px;font-family:Verdana, sans-serif;}#af-form-985600487 .af-footer{padding-bottom:0px;padding-top:0px;padding-right:15px;padding-left:15px;background-color:#FFFFFF;background-repeat:no-repeat;background-position:top left;background-image:none;border-width:1px;border-bottom-style:none;border-left-style:none;border-right-style:none;border-top-style:none;color:#CCCCCC;font-size:12px;font-family:Verdana, sans-serif;}#af-form-985600487 .af-quirksMode .bodyText{padding-top:2px;padding-bottom:2px;}#af-form-985600487 .af-quirksMode{padding-right:60px;padding-left:60px;}#af-form-985600487 .af-standards .af-element{padding-right:60px;padding-left:60px;}#af-form-985600487 .bodyText p{margin:1em 0;}#af-form-985600487 .buttonContainer input.submit{background-image:none;background-color:#8C00FF;color:#FFFFFF;text-decoration:none;font-style:normal;font-weight:normal;font-size:36px;font-family:Georgia, serif;}#af-form-985600487 .buttonContainer input.submit{width:auto;}#af-form-985600487 .buttonContainer{text-align:center;}#af-form-985600487 body,#af-form-985600487 dl,#af-form-985600487 dt,#af-form-985600487 dd,#af-form-985600487 h1,#af-form-985600487 h2,#af-form-985600487 h3,#af-form-985600487 h4,#af-form-985600487 h5,#af-form-985600487 h6,#af-form-985600487 pre,#af-form-985600487 code,#af-form-985600487 fieldset,#af-form-985600487 legend,#af-form-985600487 blockquote,#af-form-985600487 th,#af-form-985600487 td{float:none;color:inherit;position:static;margin:0;padding:0;}#af-form-985600487 button,#af-form-985600487 input,#af-form-985600487 submit,#af-form-985600487 textarea,#af-form-985600487 select,#af-form-985600487 label,#af-form-985600487 optgroup,#af-form-985600487 option{float:none;position:static;margin:0;}#af-form-985600487 div{margin:0;}#af-form-985600487 fieldset{border:0;}#af-form-985600487 form,#af-form-985600487 textarea,.af-form-wrapper,.af-form-close-button,#af-form-985600487 img{float:none;color:inherit;position:static;background-color:none;border:none;margin:0;padding:0;}#af-form-985600487 input,#af-form-985600487 button,#af-form-985600487 textarea,#af-form-985600487 select{font-size:100%;}#af-form-985600487 p{color:inherit;}#af-form-985600487 select,#af-form-985600487 label,#af-form-985600487 optgroup,#af-form-985600487 option{padding:0;}#af-form-985600487 table{border-collapse:collapse;border-spacing:0;}#af-form-985600487 ul,#af-form-985600487 ol{list-style-image:none;list-style-position:outside;list-style-type:disc;padding-left:40px;}#af-form-985600487,#af-form-985600487 .quirksMode{width:100%;max-width:418px;}#af-form-985600487.af-quirksMode{overflow-x:hidden;}#af-form-985600487{background-color:#FFFFFF;border-color:#8C00FF;border-width:4px;border-style:solid;}#af-form-985600487{display:block;}#af-form-985600487{overflow:hidden;}.af-body .af-textWrap{text-align:left;}.af-body input.image{border:none!important;}.af-body input.submit,.af-body input.image,.af-form .af-element input.button{float:none!important;}.af-body input.text{width:100%;float:none;padding:2px!important;}.af-body.af-standards input.submit{padding:4px 12px;}.af-clear{clear:both;}.af-element label{text-align:left;display:block;float:left;}.af-element{padding-bottom:5px;padding-top:5px;}.af-footer{margin-bottom:0;margin-top:0;padding:10px;}.af-form-wrapper{text-indent:0;}.af-form{text-align:left;margin:auto;}.af-quirksMode .af-element{padding-left:0!important;padding-right:0!important;}.lbl-right .af-element label{text-align:right;}body {}&lt;\/style&gt;&lt;form method=&quot;post&quot; class=&quot;af-form-wrapper&quot; accept-charset=&quot;UTF-8&quot; action=&quot;https:\/\/www.aweber.com\/scripts\/addlead.pl&quot;  &gt;&lt;div style=&quot;display: none;&quot;&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_web_form_id&quot; value=&quot;985600487&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_split_id&quot; value=&quot;&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;listname&quot; value=&quot;awlist4452893&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;redirect&quot; value=&quot;http:\/\/mlmcompanies.org\/call&quot; id=&quot;redirect_8eb36dfa920fb72d2f05028cd73ab936&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_adtracking&quot; value=&quot;My_Web_Form&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_message&quot; value=&quot;1&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_required&quot; value=&quot;name,email&quot; \/&gt;&lt;input type=&quot;hidden&quot; name=&quot;meta_tooltip&quot; value=&quot;&quot; \/&gt;&lt;\/div&gt;&lt;div id=&quot;af-form-985600487&quot; class=&quot;af-form&quot;&gt;&lt;div id=&quot;af-body-985600487&quot; class=&quot;af-body af-standards&quot;&gt;&lt;div class=&quot;af-element&quot;&gt;&lt;label class=&quot;previewLabel&quot; for=&quot;awf_field-86356311&quot;&gt;Name: &lt;\/label&gt;&lt;div class=&quot;af-textWrap&quot;&gt;&lt;input id=&quot;awf_field-86356311&quot; type=&quot;text&quot; name=&quot;name&quot; class=&quot;text&quot; value=&quot;&quot;  onfocus=&quot; if (this.value == '') { this.value = ''; }&quot; onblur=&quot;if (this.value == '') { this.value='';} &quot; tabindex=&quot;500&quot; \/&gt;&lt;\/div&gt;&lt;div class=&quot;af-clear&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div class=&quot;af-element&quot;&gt;&lt;label class=&quot;previewLabel&quot; for=&quot;awf_field-86356312&quot;&gt;Email: &lt;\/label&gt;&lt;div class=&quot;af-textWrap&quot;&gt;&lt;input class=&quot;text&quot; id=&quot;awf_field-86356312&quot; type=&quot;text&quot; name=&quot;email&quot; value=&quot;&quot; tabindex=&quot;501&quot; onfocus=&quot; if (this.value == '') { this.value = ''; }&quot; onblur=&quot;if (this.value == '') { this.value='';} &quot; \/&gt;&lt;\/div&gt;&lt;div class=&quot;af-clear&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div class=&quot;af-element buttonContainer&quot;&gt;&lt;input name=&quot;submit&quot; class=&quot;submit&quot; type=&quot;submit&quot; value=&quot;Schedule a call&quot; tabindex=&quot;502&quot; \/&gt;&lt;div class=&quot;af-clear&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div id=&quot;af-footer-985600487&quot; class=&quot;af-footer&quot;&gt;&lt;div class=&quot;bodyText&quot;&gt;&lt;p&gt;&amp;nbsp;&lt;\/p&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=&quot;display: none;&quot;&gt;&lt;img src=&quot;https:\/\/forms.aweber.com\/form\/displays.htm?id=nBysbAwMLBzs&quot; alt=&quot;&quot; \/&gt;&lt;\/div&gt;&lt;\/form&gt;&lt;script type=&quot;text\/javascript&quot;&gt;\/\/ Special handling for facebook iOS since it cannot open new windows(function() {    if (navigator.userAgent.indexOf('FBIOS') !== -1 || navigator.userAgent.indexOf('Twitter for iPhone') !== -1) {        document.getElementById('af-form-985600487').parentElement.removeAttribute('target');    }})();&lt;\/script&gt;&lt;script type=&quot;text\/javascript&quot;&gt;    &lt;!--    (function() {        var IE = \/*@cc_on!@*\/false;        if (!IE) { return; }        if (document.compatMode &amp;&amp; document.compatMode == 'BackCompat') {            if (document.getElementById(&quot;af-form-985600487&quot;)) {                document.getElementById(&quot;af-form-985600487&quot;).className = 'af-form af-quirksMode';            }            if (document.getElementById(&quot;af-body-985600487&quot;)) {                document.getElementById(&quot;af-body-985600487&quot;).className = &quot;af-body inline af-quirksMode&quot;;            }            if (document.getElementById(&quot;af-header-985600487&quot;)) {                document.getElementById(&quot;af-header-985600487&quot;).className = &quot;af-header af-quirksMode&quot;;            }            if (document.getElementById(&quot;af-footer-985600487&quot;)) {                document.getElementById(&quot;af-footer-985600487&quot;).className = &quot;af-footer af-quirksMode&quot;;            }        }    })();    --&gt;&lt;\/script&gt;&lt;!-- \/AWeber Web Form Generator 3.0.1 --&gt;","form_hash":"d8402adb773383c1684f811e420e214a","name_enabled":true},"cta":false,"ym":"dX72KBqEpwo"}”);

// <![CDATA[
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = "//forms.aweber.com/form/87/985600487.js";
fjs.parentNode.insertBefore(js, fjs);
}(document, "script", "aweber-wjs-vhn4395jc"));
// ]]>

Make sense? Either way, here’s the full review on Damsel in Defense.

Overview

Damsel in Defense, an MLM that sells self-defense products to women, was founded in 2011 by Mindy Lin and Bethany Hughes. Lin and Hughes are two powerhouse women who combine creativity and marketing skills (Lin) with business knowledge and planning abilities (Hughes).

In 2014 they paired up with Bob Hipple, their long-time consultant, and made him the CEO of Damsel in Distress. He’s got decades of experience in MLM as a big-time seller, professional speaker, executive, and business consultant.

By 2015, the company already had 10,000 consultants and had sold more than $19.5 million in product. If they know how to play the MLM game, with a product like this, I can only see those numbers skyrocketing in years to come.

Nearly 2 million women are assaulted in the United States every single year. [1] According to the CDC, nearly 1 in 5 women report having been raped in their lifetime. Damsel in Defense’s goal is to “help women avoid becoming a statistic”, and the demand is there. [2]

But does it really empower women, or does it just empower a few bank accounts?

How much does Damsel in Defense cost?
The starter kit at Damsel in Defense costs $149.

To stay active and thus qualify for all commissions, you need to hit $150 PV over a rolling 3-month period.

Products

Damsel in Defense is built on self-defense products for women, but they also sell security-related products. Here are some examples of popular products…

The Daphne Concealed Carry Purse

This is a purse designed to conceal the weapons you’re carrying.

Stun Guns

These come in various designs that look like phones and cameras. They aren’t, however, legal in all states, so this can be limiting to some distributors.

Pepper Sprays

These come in a variety of colors and designs, and are widely known to be one of the most effective self-defense tools.

Door Alarm

This is a doorstop looking alarm device that has a movement sensor. If someone opens your door while you are home, it will sound a 120-decibel alarm to notify you and scare off the intruder.

They also sell a digital protection plan for $29.95/month for individuals and $59.95/month for families, which is pretty steep. They claim it can protect your family from everything from expensive computer repairs to credit card and identity theft.

I want to be behind these products, but the way the company and some of their distributors market them, it feels more like they’re trying to scare women than empower them. One ad shows a family that experiences $273,247.42 in credit card theft, their teenage daughter being targeted by an online sexual predator, their teenage boy being cyber bullied, and their child son having his identity stolen leading to a false criminal record…all in one year.

This family apparently had the worst 2016 of all of us. It’s is a pretty ridiculous example of, presumably, what can happen if you don’t buy their digital protection plan, and it looks a lot like fearmongering.

Opportunity

This company runs on in-home parties, and you all know how a feel about those (yawn…barf).

Hostesses get $90-$200 in product credit depending on the total party sales, plus 4-6 half-off items.

Baseline commission on personal sales is 25%. Once you hit $1,000 annual PV, your personal sales commission bumps up to 30%.

Once you become a Junior Mentor (sell $150 PV per month and have at least 1 recruit), you start qualifying for team commissions. At first, you only get 4% commission on your 1st Level. Each rank advancement gets you commission on a new level, down to your 4th level. Director level distributors get 4% on their Level 1, 3% on their Level 2, 2% on their Level 3, 1% on their Level 4, and an extra 2% team bonus.

Of course, reaching (and maintaining) these higher ranks is a lot harder than it looks.

Recap

It’s really not a bad idea for an MLM. In fact, I’m surprised more people haven’t thought of it.

But their products are a little limited and not super unique.

And while it’s definitely possible to make good money, the truth is, most distributors just don’t have the sales background, training, social network, and persistence (to bother their friends over and over again until they have none) to do much more than make back what they invested, if they’re lucky.

If it’s financial freedom you seek and you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)

via http://mlmcompanies.org/damsel-in-defense/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s